Hopefully, as we head toward the end of the pandemic, the economy will not return to the “norm” as we once knew it.
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It will not return to normal, if you are going to survive it, you need to lay the groundwork now.
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Now is the time to build a foundation that can get you through this now and in the future.
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Here are three action items that I recommend you take based on all my research.
You need to be in communication with your customers, prospects, and referral partners. Let them know you are still in business. Update your website and social media with your availability. Send them direct mail pieces, email them.
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Create a digital newsletter and use its advantage. Make sure that you have a clean and up-to-date list with correct addresses and contact information.
Although as of this writing, things appear to be moving right along, we are all going through a shared experience that everyone can relate to.
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Your customers and prospects will connect with you thru newsletter stories about how you and your family have found a renewed love for different activities.
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Get a little vulnerable if it feels right for you. Be human.
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Everything is up for renewal. Right now, the entire world is in a massive state of change. Customers are open to opportunities. You’d better be reaching out to remind them you still are in business.
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Don’t neglect your referral partners. They are crucial right now. How can you help each other at this time?
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You must get personal, so people feel like they have a genuine connection with you. Remember the old and true saying, “people want to do business with people they like, know, and trust”.
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You cannot take your customers for granted anymore. Any type of sales effort should end with getting the prospects’ full contact information. Use a Customer Relationship Management software [CRM] to capture all the history that you may build up with the potential client and existing clients. Don’t let them drop off the grid if they are not ready to purchase from you.
Not everyone will be ready at the time of your call. It does not mean they won’t be interested in buying from you tomorrow. You never know why someone didn’t buy right away, but it’s your job as the business owner to make sure your company is nurturing prospects and guiding them to make a buying decision in the future. Send them emails about your company, maybe featuring some of your staff so they can get to know your company even more.
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The above paragraph is a reflection of their budget changing with the current times.
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As we keep moving forward in our “new world”, cultivating a personal connection may be a good idea. Communicate and build relationships to ensure your business survives and thrives afterward.
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Contact us if you are unsure how a newsletter or digital footprint we can help you. Send us an email to john@thejrsolutions.com to set up a complimentary consultation.
You cannot take your customers for granted anymore. Any type of sales effort should end with getting the prospects’ full contact information. Use a Customer Relationship Management software [CRM] to capture all the history that you may build up with the potential client and existing clients. Don’t let them drop off the grid if they are not ready to purchase from you.
Not everyone will be ready at the time of your call. It does not mean they won’t be interested in buying from you tomorrow. You never know why someone didn’t buy right away, but it’s your job as the business owner to make sure your company is nurturing prospects and guiding them to make a buying decision in the future. Send them emails about your company, maybe featuring some of your staff so they can get to know your company even more.
.
The above paragraph is really a reflection of their budget changing with the current times.
.
As we keep moving forward in our “new world”, it may be a good idea to cultivate a personal connection. Communicate and build relationships to ensure your business not only survives but also thrives afterward.
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If you are not sure how can a newsletter or your digital footprint can help you, reach out to us. Send us an email to john@thejrsolutions.com to set up a complimentary consultation.
Get started with a free trial email account today for 2 months.
See what this can do for your business!
This offer is a 60-day FREE trial that you can sign up for at any time with no obligation to continue to a paid account.
During the trial, you get access to all the features of all the plan levels. When the trial is over, you decide whether to continue to a paid account and at what contact limit, plan level, and whether to pay monthly or annually.
You get to keep all the things you built during the trial period.
PLEASE NOTE that while on a free trial, you will only be able to import 100 contacts. So, I recommend playing around with your list(s) and automation features while on the trial.
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I would like to say "thank you" for taking the time to read my blog. I hope that if you found it of value, that you would share it on your social media platforms.
Please let me know if there is anything that I can assist you with marketing. I have been an Email Marketing Specialist for the past nine years which it has allowed me to help small and medium size business owners integrate email marketing, online registrations and online surveys into their marketing strategies. You are certainly welcomed to reach out to us if you want to have a free ½ hour consultation thru Zoom. Please email us at john@thejrsolutions.com to set up an online session.
If you have a specific topic as it relates to Email Marketing, Customer Relation Management [CRM], Digital Marketing, or Content Writing, we would be very happy to try to accommodate your request.
