Tip Tuesday - Your Email List Is Valuable
John R Ramos • February 25, 2020
Besides YOU
being the brand of your business, did you know that your email list has a high potential of being very valuable to your bottom line?
Have you ever thought about it?
Here is some food for thought. Say your product and/or service has a value to the consumer of $100 per transaction and you have an email list of maybe, 1,000 contacts. Now you are looking at a list worth $100,000. Now let’s say, you send out an email and after a few “touches”, perhaps seven (see past article), 2% will purchase or hire you for what you have to offer, that’s $2,000 in ROI.
And here is another thing to ponder, you actually own your email list.
Social media channels are changing their algorithms frequently, and making tweaks every day that impact the reach that you have with your customers. So, whenever you do use those channels, you should be using them to eventually move people onto your email list because you have complete control over that. If all of those social sites disappear tomorrow, you still have your email list. You’re still able to contact those people on your terms, not somebody else’s.
Please let us know if we can be of any assistance to your marketing projects.
POST WRITTEN BY
John R. Ramos
The John Ramos Blog
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