Let talk about Websites!
John R. Ramos • January 15, 2020
Although I have been in marketing for the last twenty years (…almost, not entirely), it has been only in the last six or seven years that I have been exposed more and more to the Digital Marketing world.
My services do include Digital Marketing solutions plus Email Marketing (…hence www.thejrsolutions.com), and as part of building my business, I am involved with quite a few Chambers of Commerce in the area where business networking is the norm.
Besides the networking component to get exposure, I am also a speaker or presenter in what I do best, Email Marketing coupled with Social Media and Digital Marketing. (…actually, Digital Marketing is an umbrella term for the above mentioned)
So, here is what I want to share with you…
Even in today’s marketplace, once in a while, I get asked, “Why do I need a website if I am only a small business?”
Here is my answer as to what I have seen in today’s business world.
Many small and medium business owners still do not believe that they will be able to earn more money if they have a website, or they consider the cost of creating it to be too large for the budget of a small company. However, according to the survey Small Business website in 2018, 64% of small businesses do have their websites.
There are some very valid points to having a presence online. Here are some that I would like to point out, but it does encompass the whole gamut.
- Promoting the business (…which goes along with creating a “brand,” which I covered in my branding.blog post).
- Informative content about your products, services on a business website helps you gain customers’ respect and attention (…don’t forget building trust). Your web resource demonstrates to your target audience why your business is better than others and promotes your company, ideas, products, and services.
- By adding a short company overview to the website, you can tell the world about who you are, what merits and experience you have in the field of your expertise. And besides, you will have an e-mail address connected with your domain, which will be much more trustworthy than a regular email account. You can share your ideas through a blog (..just like I am doing with you right now), it will lead to more confidence in your business.
- If you have salespeople out in the field (…or not), you will always be getting questions as to how you do this and that, creating content for your website. (…questions and answers are a great way to build credibility). You can also post a testimonial from satisfying customers which may help you get more clients. Recommendations and opinions (…hopefully positive ones) will instill trust and confidence in your products or services. But even if some of those remarks are negative, that’s also an excellent opportunity to show the world how you can overcome those challenges by answering any negative comments and turning them into a positive outcome.
Whatever business you have, you do have the opportunity to demonstrate your achievements and the best projects on your website. Show that your business is unique with a portfolio and real customer reviews, and your sales will increase with time. If you want your website to gain more customers, then it is better to hire a professional SEO specialist, as their knowledge and experience is not something that can be gained in a short time. (…it takes education and years of experience to do it right)
The advantages of creating a professional website for any company are much higher than described in this article. And there is no doubt that after you have your own website developed and put into business properly, you will discover all of them sooner or later.
“Content builds relationships.
Relationships are built on trust.
Trust drives revenue.”–Andrew Davis, Bestselling Author and Keynote Speaker
POST WRITTEN BY
John R. Ramos
The John Ramos Blog
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